Case Study No. 03
Wellness & Aesthetics
IR Wellness
IR Wellness books 47 new patients a month.
IR Wellness is a wellness practice owned by Dr. Julee Hafner. Dr. Hafner evaluated marketing companies against her own criteria before choosing, which makes her verdict worth reading in her own words below. The patient figure is the practice's reported monthly result.
47
New patients per month, as reported by the client
Services in this engagement
In the client's words
“I've had patients tell me they can't wait to click the button to get my services. Profit Zombies met every criterion I had for a marketing company.”
Dr. Julee Hafner
Owner, IR Wellness
01
The situation
Wellness patients research before they book, and they compare. IR Wellness needed its marketing to survive that comparison: a presence that made booking feel like the obvious next step rather than a leap.
Dr. Hafner approached the vendor decision the way her own patients approach a treatment decision, with criteria. The engagement had to meet all of them.
02
What we did
We built the acquisition path end to end: a web presence designed for the comparing patient, service messaging that answers research questions honestly, and conversion paths patients genuinely want to use.
The detail Dr. Hafner highlights says the most about the approach. When patients tell their provider they cannot wait to click the button for services, the funnel is not extracting bookings, it is inviting them.
03
What happened
The practice reports 47 new patients per month. In a relationship vertical like wellness, each of those patients carries repeat-visit value, so the monthly number compounds into practice growth quarter after quarter.
Explore the services behind this result