Question 1

What is performance-based healthcare advertising?

Accepted Answer

It's an advertising model where the agency is compensated only for delivered results—in our case, pre-paid patients—rather than charging monthly retainers or management fees. The practice pays nothing upfront. As of 2026, Profit Zombies has acquired 250,000+ patients for healthcare practices on this model.

Question 2

How is performance-based advertising different from a marketing retainer?

Accepted Answer

A retainer agency charges $2,000-10,000 per month regardless of results and reports on activity—clicks, impressions, 'brand awareness.' A performance-based agency earns nothing unless it delivers. The financial risk moves from the practice to the agency, which completely changes the incentive to perform.

Question 3

Is performance-based healthcare advertising legit, or is it too good to be true?

Accepted Answer

It's legit, but it only works when the agency controls the full funnel—ads, landing pages, and payment. That's why we use a pre-pay model: patients pay a deposit before becoming a lead, which gives us a measurable, billable result (a committed patient) instead of an unverifiable claim. Agencies that can't measure delivery can't do performance pricing.

Question 4

What does performance-based healthcare advertising cost?

Accepted Answer

There's no retainer and no management fee—$0 upfront. Our compensation is tied to the pre-paid patients we deliver, and we'll walk through the exact per-patient economics for your treatment and market on a free strategy call. You always know your cost per acquired patient before we launch.

Question 5

Which healthcare practices does performance-based advertising work for?

Accepted Answer

Any practice that books appointments for cash-pay or elective services: chiropractors, med spas, aesthetic practices, dentists, orthodontists, and regenerative medicine clinics. High-margin, multi-session treatments—like red light therapy and body contouring—perform best because one acquired patient becomes recurring revenue.

Question 6

Why do pre-paid patients show up at 90%+ rates?

Accepted Answer

Because they've already paid. A traditional form-fill lead has invested nothing and no-shows 30-40% of the time. A patient who paid a $50-150 deposit to secure their session has skin in the game—across our campaigns that consistently produces 90%+ show rates.

Performance-based healthcare advertising.

What is performance-based healthcare advertising?

Agencies should earn results, not retainers.

We fund the campaign

Patients pre-pay

You get committed patients

We earn on delivery

Facebook & Instagram

Red light therapy

Red light contouring

Every practice type

Retainer agency

Performance-based

FAQs

Facebook advertising

Red light therapy

Red light contouring

Promises.