Case Study No. 04
Chiropractic
Perrault Chiropractic
A seamless site migration, then higher rankings.
Perrault Chiropractic is owned by Dr. Kirby Perrault. The engagement involved the riskiest project in practice web work, a full website migration, followed by organic search growth. The description of how it went is Dr. Perrault's own.
Higher
Organic rankings after migration, in the client's own words
Services in this engagement
In the client's words
“Their entire team made it seamless to get everything transferred to a new site. We rank much higher now in organic searches, and we just received our first website referral.”
Dr. Kirby Perrault
Owner, Perrault Chiropractic
01
The situation
A website migration is where practices most often lose their rankings. Done carelessly, years of accumulated search equity evaporate in a weekend, and the phone goes quiet for months while it rebuilds.
Perrault Chiropractic needed a new site without paying that tax: everything transferred, nothing lost, and a foundation that could rank better than the old site rather than merely as well.
02
What we did
We ran the migration the way it has to be run: every page mapped, every redirect in place, every piece of content transferred, so search engines followed the practice to its new home instead of losing track of it.
Then the new foundation went to work. A faster, better-structured site with content built for how patients search gives the same practice more ranking power than it had before the move.
03
What happened
Seamless is Dr. Perrault's word for the transfer. The practice now ranks much higher in organic searches than before the migration, and the site produced its first direct patient referral shortly after launch.
That first website referral is the milestone that matters, because it marks the site's shift from an online brochure to a patient acquisition channel.
Explore the services behind this result