Med spa website design, compared

How to choose a med spa website company.

A med spa website has a harder job than most: it has to feel luxury, sell high-ticket aesthetic treatments, and stay compliant with before/after and medical claims rules. Here's how the four real options compare on the things that matter.

01 — The four options, side by side

Healthcare specialization

Profit Zombies
Healthcare only — chiropractors, dentists, med spas, aesthetics, regenerative medicine
Traditional agency
Usually generalist; healthcare is one vertical among many
DIY builder (Wix, Squarespace)
None — generic templates for all industries
Template shop
Sometimes claims a niche, but same template reskinned

Pricing transparency

Profit Zombies
Published on our website: $2,500 setup + from $375/mo
Traditional agency
Custom quotes only; typically $5,000–$30,000+ per project
DIY builder (Wix, Squarespace)
$16–$50/mo, but your time is the real cost
Template shop
Low advertised price; add-ons raise the real total

Custom design

Profit Zombies
Custom-built for your practice, not a template
Traditional agency
Usually custom, at custom-project prices
DIY builder (Wix, Squarespace)
Template-based; you do the customizing
Template shop
Template with your logo and colors swapped in

ADA accessibility

Profit Zombies
Built to ADA standards; eligible for the IRS Disabled Access Credit (up to 50% back)
Traditional agency
Varies by agency; often a paid add-on
DIY builder (Wix, Squarespace)
Your responsibility — most DIY sites fail audits
Template shop
Rarely addressed

Ongoing edits & maintenance

Profit Zombies
Unlimited edits, hosting, and maintenance included
Traditional agency
Billed hourly or via retainer
DIY builder (Wix, Squarespace)
You do everything yourself
Template shop
Limited edits; extra charges are common

Local SEO

Profit Zombies
Included in every plan
Traditional agency
Separate engagement, often $1,000+/mo
DIY builder (Wix, Squarespace)
Basic tools; strategy is on you
Template shop
Rarely included in a meaningful way

Patient acquisition beyond the website

Profit Zombies
Full stack: Google PPC, social ads, pay-per-lead, email, SMS
Traditional agency
Depends on the agency's bench
DIY builder (Wix, Squarespace)
Not offered
Template shop
Not offered

Contracts

Profit Zombies
12-month website plans; no long-term contracts on advertising
Traditional agency
6–12 month retainers are standard
DIY builder (Wix, Squarespace)
Month-to-month
Template shop
Varies; watch for auto-renewals

02 — Who should choose what

Choose a DIY builder if

you're pre-launch, design-savvy, and need something temporary while you build out your treatment menu.

Choose a traditional agency if

you're a multi-location aesthetic brand with an in-house marketing director and agency-management experience.

Choose a template shop if

aesthetics aren't actually a differentiator for you — which, for a med spa, they almost always are.

Choose Profit Zombies if

you want a custom med spa website that looks as premium as your treatments, converts consults for injectables and body contouring, and comes with local SEO, unlimited edits, and a team that can also run your Meta ads and exclusive lead programs.

03 — Med Spas website FAQs

What does a med spa website need that a generic business site doesn't?

Treatment-specific pages that sell outcomes (Botox, fillers, body contouring, laser), compliant before/after galleries, financing information, consult booking that syncs with your schedule, and design that matches the price point of your services. Patients judge a $600 treatment by a website's polish — a template look costs you consults you'll never see.

How much does a professional med spa website cost?

With Profit Zombies, pricing is published: $2,500 setup plus from $375/month, which includes hosting, maintenance, unlimited edits, and local SEO. Traditional agencies typically quote $5,000–$30,000+ for a comparable custom build, then bill separately for changes. DIY builders look cheaper ($16–$50/month) until you count your own hours and the patients a weak site never converts. Because our builds meet ADA standards, most practices also qualify for the IRS Disabled Access Credit (Form 8826), which can cover up to 50% of eligible costs.

Why not just use Wix or Squarespace for my med spa?

DIY builders are fine tools, but they leave the hard parts to you: writing copy that converts patients, local SEO, ADA accessibility, HIPAA-aware forms, speed optimization, and ongoing upkeep. Most med spas who start on a DIY builder end up with a site that looks acceptable but doesn't rank or convert. A purpose-built healthcare site pays for itself with a handful of new patients.

What makes Profit Zombies different from a traditional marketing agency?

Three things. First, we only serve healthcare — every playbook is built on what works for practices like yours, not adapted from e-commerce or restaurants. Second, transparent pricing published on our site, so you're never guessing. Third, we're accountable to patient volume, not vanity metrics: our stack includes pay-per-lead options where you pay only for exclusive leads, with no retainers and no management fees.

Can you take over a website another company built?

Yes. We regularly rebuild or migrate sites from other agencies, template shops, and DIY builders. We audit what you have, preserve anything that's ranking, fix what's broken, and redirect old URLs properly so you don't lose SEO equity in the move.

Classified — Wanted: med spas tired of guessing

See exactly what your med spa website would look like — and what it would cost — before you commit to anything.