Orthodontic website design, compared
Updated 2026
How to choose an orthodontic website company.
Orthodontics is a two-audience sale — parents researching for kids and adults researching for themselves — with a high case value that justifies doing the website right. Here's how the four real options compare.
01 — The four options, side by side
| Feature | Profit Zombies | Traditional agency | DIY builder (Wix, Squarespace) | Template shop |
|---|---|---|---|---|
| Healthcare specialization | Healthcare only — chiropractors, dentists, med spas, aesthetics, regenerative medicine | Usually generalist; healthcare is one vertical among many | None — generic templates for all industries | Sometimes claims a niche, but same template reskinned |
| Pricing transparency | Published on our website: $2,500 setup + from $375/mo | Custom quotes only; typically $5,000–$30,000+ per project | $16–$50/mo, but your time is the real cost | Low advertised price; add-ons raise the real total |
| Custom design | Custom-built for your practice, not a template | Usually custom, at custom-project prices | Template-based; you do the customizing | Template with your logo and colors swapped in |
| ADA accessibility | Built to ADA standards; eligible for the IRS Disabled Access Credit (up to 50% back) | Varies by agency; often a paid add-on | Your responsibility — most DIY sites fail audits | Rarely addressed |
| Ongoing edits & maintenance | Unlimited edits, hosting, and maintenance included | Billed hourly or via retainer | You do everything yourself | Limited edits; extra charges are common |
| Local SEO | Included in every plan | Separate engagement, often $1,000+/mo | Basic tools; strategy is on you | Rarely included in a meaningful way |
| Patient acquisition beyond the website | Full stack: Google PPC, social ads, pay-per-lead, email, SMS | Depends on the agency's bench | Not offered | Not offered |
| Contracts | 12-month website plans; no long-term contracts on advertising | 6–12 month retainers are standard | Month-to-month | Varies; watch for auto-renewals |
Healthcare specialization
- Profit Zombies
- Healthcare only — chiropractors, dentists, med spas, aesthetics, regenerative medicine
- Traditional agency
- Usually generalist; healthcare is one vertical among many
- DIY builder (Wix, Squarespace)
- None — generic templates for all industries
- Template shop
- Sometimes claims a niche, but same template reskinned
Pricing transparency
- Profit Zombies
- Published on our website: $2,500 setup + from $375/mo
- Traditional agency
- Custom quotes only; typically $5,000–$30,000+ per project
- DIY builder (Wix, Squarespace)
- $16–$50/mo, but your time is the real cost
- Template shop
- Low advertised price; add-ons raise the real total
Custom design
- Profit Zombies
- Custom-built for your practice, not a template
- Traditional agency
- Usually custom, at custom-project prices
- DIY builder (Wix, Squarespace)
- Template-based; you do the customizing
- Template shop
- Template with your logo and colors swapped in
ADA accessibility
- Profit Zombies
- Built to ADA standards; eligible for the IRS Disabled Access Credit (up to 50% back)
- Traditional agency
- Varies by agency; often a paid add-on
- DIY builder (Wix, Squarespace)
- Your responsibility — most DIY sites fail audits
- Template shop
- Rarely addressed
Ongoing edits & maintenance
- Profit Zombies
- Unlimited edits, hosting, and maintenance included
- Traditional agency
- Billed hourly or via retainer
- DIY builder (Wix, Squarespace)
- You do everything yourself
- Template shop
- Limited edits; extra charges are common
Local SEO
- Profit Zombies
- Included in every plan
- Traditional agency
- Separate engagement, often $1,000+/mo
- DIY builder (Wix, Squarespace)
- Basic tools; strategy is on you
- Template shop
- Rarely included in a meaningful way
Patient acquisition beyond the website
- Profit Zombies
- Full stack: Google PPC, social ads, pay-per-lead, email, SMS
- Traditional agency
- Depends on the agency's bench
- DIY builder (Wix, Squarespace)
- Not offered
- Template shop
- Not offered
Contracts
- Profit Zombies
- 12-month website plans; no long-term contracts on advertising
- Traditional agency
- 6–12 month retainers are standard
- DIY builder (Wix, Squarespace)
- Month-to-month
- Template shop
- Varies; watch for auto-renewals
02 — Who should choose what
Choose a DIY builder if
you're an associate years away from ownership and just want to reserve your name online.
Choose a traditional agency if
you're a multi-location ortho group with in-house marketing staff and a large project budget.
Choose a template shop if
you're in a one-orthodontist town with no meaningful competition for Invisalign and braces searches.
Choose Profit Zombies if
you want a custom orthodontic website that converts both parent and adult-aligner audiences, ranks for local braces and Invisalign searches, and includes unlimited edits — from a healthcare-only team that can also run your ads and exclusive lead programs.
03 — Orthodontists website FAQs
What makes orthodontic websites different from general dental websites?
Two distinct buyer journeys. Parents want trust signals: credentials, reviews from other parents, insurance and payment plans, and easy consult booking. Adult aligner patients want discretion, pricing clarity, and speed. A strong ortho site addresses both paths separately instead of funneling everyone through one generic 'request appointment' flow.
How much does a professional orthodontic practice website cost?
With Profit Zombies, pricing is published: $2,500 setup plus from $375/month, which includes hosting, maintenance, unlimited edits, and local SEO. Traditional agencies typically quote $5,000–$30,000+ for a comparable custom build, then bill separately for changes. DIY builders look cheaper ($16–$50/month) until you count your own hours and the patients a weak site never converts. Because our builds meet ADA standards, most practices also qualify for the IRS Disabled Access Credit (Form 8826), which can cover up to 50% of eligible costs.
Why not just use Wix or Squarespace for my orthodontic practice?
DIY builders are fine tools, but they leave the hard parts to you: writing copy that converts patients, local SEO, ADA accessibility, HIPAA-aware forms, speed optimization, and ongoing upkeep. Most orthodontists who start on a DIY builder end up with a site that looks acceptable but doesn't rank or convert. A purpose-built healthcare site pays for itself with a handful of new patients.
What makes Profit Zombies different from a traditional marketing agency?
Three things. First, we only serve healthcare — every playbook is built on what works for practices like yours, not adapted from e-commerce or restaurants. Second, transparent pricing published on our site, so you're never guessing. Third, we're accountable to patient volume, not vanity metrics: our stack includes pay-per-lead options where you pay only for exclusive leads, with no retainers and no management fees.
Can you take over a website another company built?
Yes. We regularly rebuild or migrate sites from other agencies, template shops, and DIY builders. We audit what you have, preserve anything that's ranking, fix what's broken, and redirect old URLs properly so you don't lose SEO equity in the move.
Classified — Wanted: orthodontists tired of guessing
See exactly what your orthodontic practice website would look like — and what it would cost — before you commit to anything.