How to choose a plastic surgery website company.

Stakes and research depth. A med spa patient books a $600 treatment after a few days of research; a surgical patient books a $15,000 permanent procedure after months of comparing surgeons. Plastic surgery sites must foreground board certification, present a consistent consented gallery, publish one deep page per procedure covering candidacy, technique, recovery, and scarring, and present financing early. Structured data attributing pages to the surgeon also matters far more, because search engines and AI assistants weight medical expertise heavily for surgical queries.

Specialization matters, and several plastic-surgery-specific agencies do good work. The trade-offs are usually price, which often runs $10,000 to $30,000 for a build plus retainers, and scope, since many focus on the website and SEO but not paid acquisition or lead generation. Ask any agency for procedure-page rankings they have earned, how they handle gallery consent and compliance, and whether they can take you beyond the website into Google Ads, Meta, and consult follow-up.

With Profit Zombies, pricing is published: $2,500 setup plus from $375/month, which includes hosting, maintenance, unlimited edits, and local SEO. Traditional agencies typically quote $5,000–$30,000+ for a comparable custom build, then bill separately for changes. DIY builders look cheaper ($16–$50/month) until you count your own hours and the patients a weak site never converts. Because our builds meet ADA standards, most practices also qualify for the IRS Disabled Access Credit (Form 8826), which can cover up to 50% of eligible costs.

DIY builders are fine tools, but they leave the hard parts to you: writing copy that converts patients, local SEO, ADA accessibility, HIPAA-aware forms, speed optimization, and ongoing upkeep. Most plastic surgeons who start on a DIY builder end up with a site that looks acceptable but doesn't rank or convert. A purpose-built healthcare site pays for itself with a handful of new patients.

Three things. First, we only serve healthcare — every playbook is built on what works for practices like yours, not adapted from e-commerce or restaurants. Second, transparent pricing published on our site, so you're never guessing. Third, we're accountable to patient volume, not vanity metrics: our stack includes pay-per-lead options where you pay only for exclusive leads, with no retainers and no management fees.

Yes. We regularly rebuild or migrate sites from other agencies, template shops, and DIY builders. We audit what you have, preserve anything that's ranking, fix what's broken, and redirect old URLs properly so you don't lose SEO equity in the move.