Can we run before-and-after photos on Facebook and Instagram?

Rarely in ads, and never in the way most practices want. Meta's policies restrict before-and-after and body-focused imagery in paid placements. We build creative around the surgeon, education, and compliant patient stories, and move detailed results to your website gallery where patients who click through can see them.

Do Meta ads actually book surgical consults?

Yes, when they are run as a funnel rather than a one-step offer. Cold audiences meet the surgeon through education, warm audiences see consult offers, and nurture carries the patient the rest of the way. Practices that expect a cold ad to book a facelift the same day are disappointed; practices that run the full funnel book cases consistently.

How do you keep our ad account from being flagged?

Every asset is written to Meta's health and personal-attributes policies before launch, and we avoid the claims and imagery that trigger reviews. Account health is a performance issue: a flagged or suspended account loses pixel data and audience history that takes months to rebuild.

How do you measure results?

By booked consults and scheduled procedures attributed to the campaigns, using lead-form and call tracking plus your practice management data. Cost per consult by procedure family is the number we optimize, not cost per lead.

Social Ads for Plastic Surgeons

Social Media Ads

FACEBOOK & INSTAGRAM ADS FOR Plastic Surgeons.

Most of your future patients are scrolling Instagram and Facebook right now. We run thumb-stopping plastic surgery ad campaigns that turn attention into booked appointments for plastic surgery practices.

Speak with us →See how

Healthcare onlyNo long-term contractsLocal market focus

The numbers

1.58M

U.S. Cosmetic Surgeries in 2024

Geo

Local Targeting

Live

Lead Tracking

Pro

Creative Included

Overview — SOCIAL ADS BUILT FOR Plastic Surgeons

Facebook and Instagram ads for plastic surgeons build familiarity with a patient who will research for months before booking, then bring them to a consult when they are ready. Meta polices surgical creative closely, so the campaigns that win are surgeon-led, education-first, and compliant by design. This page explains how we run Meta ads for plastic surgery practices.

For plastic surgery practices, platforms like Instagram and Facebook are ideal: they're visual, they're local, and they let us target exactly the people most likely to want facelifts, rhinoplasty, breast augmentation, tummy tucks, liposuction, and mommy makeover cases. The difference between ads that waste money and ads that fill your calendar comes down to creative, targeting, and a real follow-up system—and that's what we build.

Every campaign pairs scroll-stopping creative with a clear offer and a lead funnel that captures contact info and follows up automatically, so interested prospects become booked patients instead of forgotten clicks.

The challenges — SOUND FAMILIAR?

Why boosted posts don't work—and what does.

Boosting posts wastes money

Hitting 'boost' shows your post to random people with no funnel behind it. We run structured campaigns with real targeting and offers built to convert into facelifts, rhinoplasty, breast augmentation, tummy tucks, liposuction, and mommy makeover cases consults.

You're reaching the wrong audience

Generic targeting burns budget on people outside your area or your ideal patient. We laser-target by location, demographics, and interests that match plastic surgery practices.

Great creative, no leads

A pretty ad with no funnel produces likes, not patients. We pair creative with lead capture and follow-up so attention turns into booked appointments.

Leads go cold

Social leads need fast, persistent follow-up. Without it, they ghost. We build automated text and email follow-up so no lead slips through the cracks.

Why us — WHY Plastic Surgeons CHOOSE US

Social advertising that fills the appointment book.

SCROLL-STOPPING CREATIVE

We design ad creative—images, video, and copy—built to stop the scroll and showcase facelifts, rhinoplasty, breast augmentation, tummy tucks, liposuction, and mommy makeover cases in the best light.

LASER AUDIENCE TARGETING

We target by location, age, interests, and behavior so your budget reaches the local people most likely to become patients.

OFFER-DRIVEN FUNNELS

Each campaign leads to a compelling offer and a focused funnel engineered to capture and convert—not just collect likes.

RETARGETING

We re-engage people who showed interest but didn't book, bringing warm prospects back when they're ready to act.

LEAD CAPTURE & FOLLOW-UP

Automated text and email follow-up reaches every new lead fast, so interested prospects become booked patients.

REAL ROI REPORTING

Transparent reporting on leads and cost per booked appointment—so you see exactly what your ad spend produces.

Deep dive — Social Media Ads for Plastic Surgeons

Creative that Meta will run

Meta restricts before-and-after imagery, body-part close-ups, and creative that implies a negative self-image, which rules out the exact assets most surgical practices want to run. What performs instead is the surgeon on camera explaining a procedure, consult-room walkthroughs, patient stories told compliantly, and educational carousels on candidacy and recovery. That creative builds trust with a skeptical patient and keeps the account healthy, which matters because a suspended ad account takes its pixel data and audience history with it.

Audiences built for a long decision

Surgical patients are a small, high-value slice of any audience, so the campaign structure is a funnel rather than a single offer. Interest and lookalike audiences meet the surgeon through education, retargeting keeps the practice familiar to video viewers and site visitors through the comparison phase, and consult offers go only to warm audiences who already know who the surgeon is. Landing pages and lead forms qualify on procedure, timeline, and budget awareness so your coordinator gets candidates, not curiosity.

ASPS 2024 Procedural Statistics: ASPS member surgeons performed 1,585,878 cosmetic surgical procedures in 2024.

Source: How we measure

Plastic Surgery Lead Generation →Email Nurture for Plastic Surgeons →Facebook & Instagram Ads →

PLASTIC SURGERY SOCIAL MEDIA ADS FAQs

Common questions from plastic surgery practices about social ads.

Social Media Ads by specialty

Tailored to your patients & market

Next steps — Free strategy call

It's time to

READY TO TURN SCROLLS INTO PATIENTS?

Let's build a social ad program for your practice that turns local attention into booked appointments.

Speak with us →(813) 945-9454